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Bowser Becomes CEO Of Nintendo Of America

by Mohd Omar

Bowser Becomes CEO Of Nintendo Of America

A curious position change at the North American branch of Nintendo makes for laughs on the net.

Reggie Fils-Aimé, president and CEO of Nintendo’s American branch since 2006, announced his resignation on Thursday night. His successor: Doug Bowser, the current Sales and Marketing Director of Nintendo of America. The fact that someone with the surname Bowser should take over the CEO position at Nintendo of America did not only cause laughter among Nintendo fans.

On Twitter , many users make fun of the fact that the new CEO bears the name of Mario’s adversary. “After all these years, they just give Bowser the keys to the Mushroom Kingdom,” writes one user. Meanwhile, others point out that in a photo of Bowser in the background Mario and Luigi are tied up with a Gamecube controller.

https://twitter.com/failnaut/status/1098662887537684480

https://twitter.com/rhiwion/status/1098662897763434496

https://twitter.com/Nibellion/status/1098665374114082816

Regardless of the strange name resemblance to which even Fils-Aimé pointed out in his farewell video, the change of CEO is not insignificant. Nintendo of America is the oldest branch of the Japanese video game company, which plays an important role especially for the import of Japanese content into the West.

Fils-Aimé, the 57-year-old American with Haitian roots, is one of the most famous faces of the video game industry, which earned him numerous nicknames, such as “Regginator”. In particular, his appearance at the E3 2004 made him famous when he said the following sentence: “My name is Reggie . I’m about kickin ‘ass, I’m about takin’ names, and we’re about makin ‘games. “

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February 22, 2019   Comments Off on Bowser Becomes CEO Of Nintendo Of America

Nintendo Is Working On A Smaller And Cheaper Switch

by Abdul Azeem

Nintendo

Nintendo Is Working On a smaller and cheaper Switch

The Japanese manufacturer is expected to launch a smaller version of its successful console this summer.

Over 32 million pieces of its game console Switch has sold Nintendo so far. Now, the Japanese group is planning a smaller and cheaper version of the device, reports Engadget, citing the Japanese business paper Nikkei Report.

The smaller version of the switch should focus on mobility, according to suppliers and game developers. For some functions could be omitted. Ars Technica speculates that the console’s plastic dock could be eliminated and the screen size reduced. The mini-switch is expected to hit the market in the summer of 2019, according to the Nikkei Report.

Recently, there have been rumors that Nintendo is planning a new version of its Success Console to prevent the device from losing its momentum in the marketplace. A smaller version could serve exactly this purpose.  

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February 21, 2019   Comments Off on Nintendo Is Working On A Smaller And Cheaper Switch